When it comes to marketing books on Amazon, the competition is fierce. Authors and publishers are vying for the attention of millions of readers who browse the platform daily. How can your book stand out in such a crowded marketplace? The answer lies in implementing an effective Amazon PPC setup. At Lucen Hub, we specialize…

In an ever-evolving marketplace, where virtual experiences drive purchasing decisions, the power of reviews has never been more pronounced. By 2025, Amazon’s dominance as a marketplace titan is unparalleled, with an ecosystem heavily leaning on user-generated content, particularly reviews. Among the myriad factors influencing buyers, one stands out for its potent ability to sway conversions—Premium…